{"version":"1.0","provider_name":"SCW Fitness Education Store","provider_url":"https:\/\/archive.scwfit.com\/store","author_name":"Chris McGinnis","author_url":"https:\/\/archive.scwfit.com\/store\/author\/chrism\/","title":"Attracting & Retaining the 55+ Market - SCW Fitness Education Store","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"DjD58TLkam\"><a href=\"https:\/\/archive.scwfit.com\/store\/attracting-retaining-the-55-market\/\">Attracting &#038; Retaining the 55+ Market<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/archive.scwfit.com\/store\/attracting-retaining-the-55-market\/embed\/#?secret=DjD58TLkam\" width=\"600\" height=\"338\" title=\"&#8220;Attracting &#038; Retaining the 55+ Market&#8221; &#8212; SCW Fitness Education Store\" data-secret=\"DjD58TLkam\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/archive.scwfit.com\/store\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Boomers are a growing fitness demographic, but retention is the challenge. This session explores why goals\u2014not gifts\u2014matter most and how addressing past barriers is the key to lasting engagement. Discover the \"Secret Sauce\" to attracting, serving, and keeping the 55+ population in your fitness community.\u200b"}