{"id":187519,"date":"2026-07-02T08:49:09","date_gmt":"2026-07-02T13:49:09","guid":{"rendered":"https:\/\/archive.scwfit.com\/store\/public-relations-for-fitness-pros\/"},"modified":"2026-07-02T08:49:10","modified_gmt":"2026-07-02T13:49:10","slug":"public-relations-for-fitness-pros","status":"publish","type":"post","link":"https:\/\/archive.scwfit.com\/store\/public-relations-for-fitness-pros\/","title":{"rendered":"Public Relations For Fitness Pros"},"content":{"rendered":"<p>Amplify your message by learning the fundamentals of public relations for your fitness business. In this session, you\u2019ll learn how PR works, how to pitch media, and work with press to increase brand awareness and attract clients. Walk away with practical information to secure media opportunities for your business.<\/p>\n \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this content, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-monthly\/\">OnDemand Monthly Subscription Payment Plan<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-annual\/\">OnDemand Annual Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/ondemand-month-to-month-subscription\/\">OnDemand Monthly Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-6month\/\">OnDemand 6-Month Subscription<\/a> or <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-2year\/\">OnDemand 2 Year Subscription<\/a><\/span> or <a href=\"https:\/\/archive.scwfit.com\/store\/my-account\/?wcm_redirect_to=post&amp;wcm_redirect_id=187519\">log in<\/a> if you are a member.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amplify your message by learning the fundamentals of public relations for your fitness business. In this session, you\u2019ll learn how PR works, how to pitch media, and work with press to increase brand awareness and attract clients. Walk away with practical information to secure media opportunities for your business.<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this content, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-monthly\/\">OnDemand Monthly Subscription Payment Plan<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-annual\/\">OnDemand Annual Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/ondemand-month-to-month-subscription\/\">OnDemand Monthly Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-6month\/\">OnDemand 6-Month Subscription<\/a> or <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-2year\/\">OnDemand 2 Year Subscription<\/a><\/span> or <a href=\"https:\/\/archive.scwfit.com\/store\/my-account\/?wcm_redirect_to=post&amp;wcm_redirect_id=187519\">log in<\/a> if you are a member.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":14514,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272,74],"tags":[781],"equipment":[],"class_list":["post-187519","post","type-post","status-publish","format-standard","hentry","category-business-leadership","category-personal-training","tag-trish-dacosta","membership-content","access-restricted","no-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Public Relations For Fitness Pros - SCW Fitness Education Store<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Public Relations For Fitness Pros - SCW Fitness Education Store\" \/>\n<meta property=\"og:description\" content=\"Amplify your message by learning the fundamentals of public relations for your fitness business. 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