{"id":187658,"date":"2026-07-02T08:50:30","date_gmt":"2026-07-02T13:50:30","guid":{"rendered":"https:\/\/archive.scwfit.com\/store\/attracting-retaining-the-55-market\/"},"modified":"2026-07-02T08:50:32","modified_gmt":"2026-07-02T13:50:32","slug":"attracting-retaining-the-55-market","status":"publish","type":"post","link":"https:\/\/archive.scwfit.com\/store\/attracting-retaining-the-55-market\/","title":{"rendered":"Attracting &#038; Retaining the 55+ Market"},"content":{"rendered":"<p>Boomers are a growing fitness demographic, but retention is the challenge. This session explores why goals\u2014not gifts\u2014matter most and how addressing past barriers is the key to lasting engagement. Discover the &#8220;Secret Sauce&#8221; to attracting, serving, and keeping the 55+ population in your fitness community.\u200b<\/p>\n \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this content, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-monthly\/\">OnDemand Monthly Subscription Payment Plan<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-annual\/\">OnDemand Annual Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/ondemand-month-to-month-subscription\/\">OnDemand Monthly Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-6month\/\">OnDemand 6-Month Subscription<\/a> or <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-2year\/\">OnDemand 2 Year Subscription<\/a><\/span> or <a href=\"https:\/\/archive.scwfit.com\/store\/my-account\/?wcm_redirect_to=post&amp;wcm_redirect_id=187658\">log in<\/a> if you are a member.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Boomers are a growing fitness demographic, but retention is the challenge. This session explores why goals\u2014not gifts\u2014matter most and how addressing past barriers is the key to lasting engagement. Discover the &#8220;Secret Sauce&#8221; to attracting, serving, and keeping the 55+ population in your fitness community.\u200b<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this content, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-monthly\/\">OnDemand Monthly Subscription Payment Plan<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-annual\/\">OnDemand Annual Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/ondemand-month-to-month-subscription\/\">OnDemand Monthly Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-6month\/\">OnDemand 6-Month Subscription<\/a> or <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-2year\/\">OnDemand 2 Year Subscription<\/a><\/span> or <a href=\"https:\/\/archive.scwfit.com\/store\/my-account\/?wcm_redirect_to=post&amp;wcm_redirect_id=187658\">log in<\/a> if you are a member.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":14514,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[761,774],"tags":[834],"equipment":[],"class_list":["post-187658","post","type-post","status-publish","format-standard","hentry","category-active-aging","category-retention","tag-cosmo-wollan","membership-content","access-restricted","no-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attracting &amp; Retaining the 55+ Market - SCW Fitness Education Store<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attracting &amp; Retaining the 55+ Market - SCW Fitness Education Store\" \/>\n<meta property=\"og:description\" content=\"Boomers are a growing fitness demographic, but retention is the challenge. 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