{"id":187671,"date":"2026-07-02T08:50:40","date_gmt":"2026-07-02T13:50:40","guid":{"rendered":"https:\/\/archive.scwfit.com\/store\/keynote-the-purpose-driven-fitness-formula\/"},"modified":"2026-07-02T08:50:40","modified_gmt":"2026-07-02T13:50:40","slug":"keynote-the-purpose-driven-fitness-formula","status":"publish","type":"post","link":"https:\/\/archive.scwfit.com\/store\/keynote-the-purpose-driven-fitness-formula\/","title":{"rendered":"KEYNOTE: The Purpose-Driven Fitness Formula"},"content":{"rendered":"<p>Unlock your clients\u2019 true potential by uncovering the 3 hidden &#8220;filters&#8221; that cause self-sabotage and keeps them from recognizing their true purpose. This breakthrough formula dives deep into the mental and emotional barriers that hold clients back. Discover how purpose unlocks lifelong success, boosts adherence, and drives lasting results. Ready to elevate your fitness business and transform lives? Join this EPIC session!<\/p>\n \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this content, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-monthly\/\">OnDemand Monthly Subscription Payment Plan<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-annual\/\">OnDemand Annual Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/ondemand-month-to-month-subscription\/\">OnDemand Monthly Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-6month\/\">OnDemand 6-Month Subscription<\/a> or <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-2year\/\">OnDemand 2 Year Subscription<\/a><\/span> or <a href=\"https:\/\/archive.scwfit.com\/store\/my-account\/?wcm_redirect_to=post&amp;wcm_redirect_id=187671\">log in<\/a> if you are a member.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unlock your clients\u2019 true potential by uncovering the 3 hidden &#8220;filters&#8221; that cause self-sabotage and keeps them from recognizing their true purpose. This breakthrough formula dives deep into the mental and emotional barriers that hold clients back. Discover how purpose unlocks lifelong success, boosts adherence, and drives lasting results. Ready to elevate your fitness business and transform lives? Join this EPIC session!<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this content, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-monthly\/\">OnDemand Monthly Subscription Payment Plan<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-annual\/\">OnDemand Annual Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/ondemand-month-to-month-subscription\/\">OnDemand Monthly Subscription<\/a>, <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-6month\/\">OnDemand 6-Month Subscription<\/a> or <a href=\"https:\/\/archive.scwfit.com\/store\/product\/on-demand-video-subscription-2year\/\">OnDemand 2 Year Subscription<\/a><\/span> or <a href=\"https:\/\/archive.scwfit.com\/store\/my-account\/?wcm_redirect_to=post&amp;wcm_redirect_id=187671\">log in<\/a> if you are a member.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":14514,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272,74],"tags":[758],"equipment":[],"class_list":["post-187671","post","type-post","status-publish","format-standard","hentry","category-business-leadership","category-personal-training","tag-ruston-webb","membership-content","access-restricted","no-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KEYNOTE: The Purpose-Driven Fitness Formula - SCW Fitness Education Store<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KEYNOTE: The Purpose-Driven Fitness Formula - SCW Fitness Education Store\" \/>\n<meta property=\"og:description\" content=\"Unlock your clients\u2019 true potential by uncovering the 3 hidden &quot;filters&quot; that cause self-sabotage and keeps them from recognizing their true purpose. 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